I think the writing of a meme is important and understated. Of course, it has to be understandable, but it also needs to be short enough that people will read it instead of thinking “I didn’t log on social media to read a book.” It also kind of provides the punchline to the joke; without it, we (as meme consumers) don’t really know what we’re supposed to think.
The visual, on the other hand, kind of demonstrates how we’re supposed to react. It goes hand-in-hand with the text to make the joke. The picture also makes the meme immediately recognizable if you’re scrolling through social media quickly. So, if you saw a particular kind of meme and thought it was funny, you’d likely stop the next time you saw that kind of meme. Overall, it’s important that they make sense together to make it clear what the point is and what the intended reaction is. Just like any type of rhetoric, the audience also has to be considered. Some memes apply to a wide audience, while some are very specific to certain fandoms, political beliefs, etc. I think the power of memes is underrated because it really does shape opinions during a quick scroll on social media.
Do you think memes that appeal to a wide audience or a specific audience are more successful?
![](https://intro2digitaltextsv3.wordpress.com/wp-content/uploads/2021/04/meme1.jpg?w=600)
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